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What We Do

Our Background

We deliver great qualitative research on every project

We have diverse experience in a range of industries. Our work comprises both B2C and B2B. We conduct hundreds of focus groups and interviews annually.

Overview

We’re global research experts who have helped many brands capture market-specific learning while telling a unified story
  • We conduct research both online and offline, in real-time and asynchronous
  • We help clients identify the best approaches to meet their objectives
  • We design studies to take full advantage of all the methodology has to offer
  • We regularly conduct research in global markets

Find the Right Path

We are fanatical about screening and verifying our recruits because with the research we do, if you aren’t talking with the right people there is little point in talking with them at all.  

Clients choose us because we are fast on our feet. With project set-up, we can take the ball and run as fast as you need us to. 

In the categories in which we work, respondents expect smart, engaging discussions.  They are coming to learn as well as to share and we make groups and interviews sharp, thoughtful and dynamic.  We are masters of transition and fluidly move the discussion along in the right direction. We anticipate your questions and ask them before the note reaches the moderator. 

Clients choose us because we are flexible. We understand how quickly things move and are able to adapt as needed.

Clients choose us because we are quick learners and fast thinkers. We quickly grasp their business issues, which lead to great conversations with their audiences and insightful analysis.

Our Methods

Online Focus Groups and Interviews

Ideal with geographically disperse and hard to reach audiences, when cost is an issue (no travel $), or when you want to engage key stakeholders. Able to expose nearly anything you could expose using an in-person methodology via secure Web interface. Incorporate polling and interactive annotating technology.

We are expert in conducting focus groups and interviews online. Platform providers often recommend us to clients looking for a moderator with such expertise.

Online Bulletin Boards

Great for geographically disperse and hard to reach audiences, and sensitive or thought-provoking topics. Go in-depth over the course of several days. Inputs include text, images, videos and audio clips. Can be interactive or individual.

We conduct many studies domestically and globally using online bulletin board platforms. We can help you design your study to take advantage of all these tools have to offer – it’s not just taking a focus group discussion guide and putting it into a bulletin board format!

Online Video Diaries

Get participants to record their personal experiences performing particular tasks from the convenience and privacy of their homes or offices. Interaction can be text and/or video based.

In addition to a stand-alone methodology, we like to use these for pre-group ‘homework’ exercises.

Customer Journeys

Use data collected via depth interviews to visually map customers’ journeys with products and services to help clients understand and improve the customer experience. The methodology identifies key moments of truth, touch points, pain points and opportunities.

We’ve used this methodology very successfully to help customers get underneath NPS and customer satisfaction data, and with brand positioning.

Netnographies

Using video-based online platforms, we can get a look at how people live, where they live without all the expense of conducting traditional ethnographies.

Decision Process

Through one-on-one interviews, map the steps and stages in the decision process, identifying the key decision makers, influencers and gate keepers, the information needs, and the sources of information relied upon at each step.

We use this methodology often to map the purchase process, but also to understand customer attrition and defection.

Storytelling

As a qualitative technique, storytelling helps us understand how consumers sort the events of their lives and provides a framework for understanding how products and brands fit into consumers’ lives.

Ethonographies and Shopalongs

Interview participants in situ to explore behaviors and opinions in a more natural setting.

Usability Studies

Observe first-hand how users behave as they interact with Web sites, products or services; suitable for a lab setting or in situ.

Several of our clients like to add in eye tracking.