Anne Bitter Group is a certified woman-owned qualitative research shop working in partnership with clients to help them develop their brands, offerings and marketing communications strategies.
We’re specialists in technology, financial services and B2B research. For over 30 years we’ve been conducting focus groups, interviews and all methods of digital qual among CIOs, CFOs, CMOs and CDOs. We talk with TDMs and BDMs and end users. With software engineers, systems admins and program managers. We talk with high net worth consumers and those looking for new credit cards. With financial advisors, analysts and portfolio managers. We talk with corporate buyers of employee benefit programs and interested prospects looking for life insurance and annuities. And we talk with channel partners critical to our clients’ ecosystems.
